Can You Upload Purchased List to Custom Audiences
Would you similar to make your Facebook Ad targeting more effective? This article shows you how to create vii Facebook custom audiences to reach your perfect audience.
In a bustle? Become a PDF of this article below.
Custom Audiences (or just Audiences in the Ads Director card) are a big part of what makes Facebook ads so awesome. Custom Audiences give you the ability to reach your "warm" audience on Facebook—people who have been to your website, watched your videos, engaged with your Facebook Page, or signed up for your newsletter.
Even if your audience is small, you can utilise these audiences to create Lookalike Audiences. A Lookalike Audience is when Facebook goes out and finds 2 million people who are "like" the audience you lot choose. So if y'all have a custom audience of your current customers, you tin tell Facebook to become find two meg people who are similar to your customers and and so use a Facebook advertising to connect to those people.
7 Facebook Custom Audiences to Create Right Now
Here is the list and so let's dive a fiddling deeper into how you create them a scrap later.
- All of your Website visitors
- Website visitors of a certain page on your website or category of pages
- Website visitors of people who have spent a sure time on your site
- People who have viewed more than 10 seconds (or maybe 25% or 50%) of your videos or a grouping of videos
- All of your electronic mail subscribers
- Customers (either by email or by the Purchase Standard Outcome)
- Customers who have purchased multiple times from you
- People who have engaged with your Facebook Folio (Ok I'chiliad putting a bonus one in here considering I forgot)
So your side by side step is to create Lookalike Audiences of each one of these for testing.
Some of these audiences will be likewise small to target on their own. Facebook typically requires that you have more thousand people in an audience to use that in a Facebook ad only oft they volition allow you to create the advertising with a smaller audience.
If you are going to create an audition with your electronic mail subscribers, Facebook is at present requiring that you lot move to the Business Director in order to upload that list of emails.
Creating Custom Audiences
To get to the Audiences section, go to the hamburger menu in the upper left corner from your Facebook Ads Manager and select Audiences.
To create new Audiences, you lot use the dropdown menu accessed by clicking on Create Audience.
When yous click Custom Audition, you see a popup box with all types of options. These are the options you utilise to create the 7 audiences I mentioned.
Retargeting Website Traffic
The start iii selections in the listing are related to your website visitors. To retarget your website visitors, you do need to take the Facebook Pixel installed on your website.
The web traffic is only able to be retargeted from the moment you install the pixel and so it's all-time to get that on your site sooner rather than after.
Because each Facebook Ads business relationship merely gets 1 pixel and the pixel can be placed on multiple websites, yous need to tell Facebook which Website Traffic you want to use and "retarget."
When you select Website Traffic from the popup box shown previously, you volition see another popup box where you configure your Custom Audition by using the dropdown bill of fare that appears when yous click All website visitors.
You tin can cull all website visitors, people who visit specific web pages (or all web pages that incorporate a keyword for example).
When you are narrowing downwardly the audience from your total website traffic, think that you may not exist able to target that group. Only if it is large enough to target you won't need to spend as much money on your Facebook ads to reach them. Woohoo!
Retargeting Video Views and Page Engagement
One of the ways to become larger audiences for retargeting is to apply Video Views and Facebook Folio Appointment (your bonus audience that I missed earlier).
In this instance you are choosing Engagement as the dropdown pick and you accept more than choices.
You tin chose any of these that might brand sense but typically I'grand creating audiences from the Video Views of my Facebook Live videos and other videos I've uploaded. And also creating audiences of anyone that has engaged with my Page.
Retargeting Customers
For this tactic you may want to retarget customers, create lookalike audiences of your customers, or exclude your customers.
You lot can create a custom audience of your customers either by uploading an email listing as the Customer File (which requires using the Business organisation Manager) or if you are using the Facebook Pixel with the Standard Event code of Buy then use the Website traffic selection.
You will accept to two sets of information – ane for you entire email list and then the other file with the customers who have purchased multiple times from you lot. Make sure you proper noun the files accordingly and then that yous can hands see what they are when you use the Custom Audiences in ads.
With Custom Files, you do accept to re-upload them periodically or you can add to them easily but cutting and pasting new emails into the file.
Using the Custom Audiences in Ads
Once you take the custom audiences created, your next pace is to employ them in your targeting. You can exercise that in the Targeting section of your advert.
You tin can combine custom audiences, exclude them from your targeting, and salve combinations into an audience that you can easily access afterwards.
With any strategy, at that place is no ane-size-fits all approach so you may notice that a sure audience performs better for you.
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Source: https://www.andreavahl.com/facebook-advertising/7-facebook-custom-audiences-to-create-right-now.php